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REWRITING ADVERTISING

Braeden Bihag

Co-Founder & CTO at Almost a Lab
Head of Technology at Almost Impossible

A designer turned builder turned entrepreneur.

DUBAI/LONDON/BARCELONA/SERVING EMEA

Braeden Bihag holding a Fujifilm camera
01

Index

EVERY WAY TO REACH ME
02

How I work

THREE RULES

AI-native

AI is how the work moves faster, not what the work is.

Technology-agnostic

The right tool for the problem, not the one already on the shelf.

Design-thinking

Start with the person using it, then work backwards to the build.

03

Where I build

TWO COMPANIES
04

Who am I

OFF THE ORG CHART
SPEAKING

Public Speaker

MWC events, on creative technology and where advertising is heading.

TEACHING

Guest Lecturer

Bringing agency and product practice to students and programmes.

ADVISING

Teacher & Consultant

Helping teams build the technical muscle to ship their own ideas.

OPEN SOURCE

Open Source Developer

Building in the open and releasing the tools back out.

EDUCATION

Brunel University London

BA (Hons) Industrial Design & Technology.

ALUMNUS

EO Accelerator

Entrepreneurs' Organization Accelerator Program.

05

Press & recognition

VERIFIED
06

Brands I have built for

SELECTED
Warner Bros, Sony Pictures, Emirates NBD, Mashreq and Liv Wio, TikTok and Vogue